Mahindra Thar Roxx AX7: New Age Adventure SUV With Premium Features and Bold Attitude

Mahindra has launched a more feature-loaded and rugged-looking variant of its iconic off-road SUV – the Thar Roxx AX7. This version brings a perfect mix of rugged styling and modern comforts, targeting not just hardcore off-roaders but also urban buyers who want road presence and premium feel.

Thar Roxx AX7 Price and Segment Positioning

The expected price of the Thar Roxx AX7 ranges from ₹16.5 lakh to ₹18.5 lakh (ex-showroom). It sits above the standard AX and LX variants, offering an enhanced package of performance, visual upgrades, and advanced interior features.

Powertrain and Off-Road Performance

Mahindra continues to offer its reliable engine lineup with the Roxx AX7 variant. Customers can choose between the powerful 2.0L turbo-petrol engine or the torquey 2.2L mHawk diesel engine, both paired with either a 6-speed manual or 6-speed automatic transmission. The vehicle remains a true off-roader with standard 4×4 capabilities, a robust ladder-frame chassis, and a factory-fitted mechanical locking differential.

Design Upgrades With Dominant Road Presence

The Thar Roxx AX7 sports aggressive blacked-out styling elements, a rugged new front and rear bumper design, stylish alloy wheels, side rock sliders, and ROXX badging to set it apart visually from other Thar trims. The new styling makes it look even more muscular and appealing for adventure seekers.

Upgraded Cabin With Premium Features

Inside, the Roxx AX7 features dual-tone leatherette upholstery, a modern 7-inch infotainment system with smartphone connectivity, and enhanced dashboard detailing. The seating is improved with better padding for longer rides, and the inclusion of a rear-view camera, cruise control, and USB charging points makes the drive both comfortable and connected.

Ride Comfort and Safety Standards

Safety has also received a boost with features like multiple airbags, electronic stability control, hill hold assist, and roll-over mitigation. The SUV’s high ground clearance, improved suspension geometry, and noise insulation enhancements help in achieving a smoother ride across rough terrain and city roads alike.

Why Thar Roxx AX7 Is Worth the Hype

With the launch of the Mahindra Thar Roxx AX7, the company has pushed its legendary SUV deeper into the premium lifestyle segment. This version not only continues the Thar’s off-roading legacy but also brings in the polish and sophistication expected by today’s buyers. If you want a rugged vehicle that turns heads while offering all modern-day features, the Thar Roxx AX7 stands tall as one of the best options under ₹20 lakh in India.

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